Sarah Appleb was born and raised in Detroit, MI. It wasn't until middle school where she would find her interest in music when her dad introduced her to FL Studio. She began making beats and freestyling with the guys from her neighborhood. Tracks like BBI, Mad, & Get Naked would later display her talent in that area of creating music. She would later direct her focus on writing music as it became a way to vent and release frustrations. It wasn't until 2012 when she dropped her first compilation "It's Only Expensive If You Can't Afford It" with a host of features from other underground artist from Detroit, when she started to her career seriously. She always carried the BBI(Beautiful Bosses Inc) brand with her even after trials and tribulations with past affiliates. BBI was a group she started with her sisters in high school that consisted of females from all parts of Detroit sticking together and being the life of the party. After so long she began to change her thought process and suggested in changing the structure of the group and turning it into an actual brand.
Appleb started her own label Moral Minds in 2016 a brand dedicated to recognizing the morals and principles throughout life. Her music would exude the meaning as she is able to create lyrics that paint pictures of what she observes as right and wrong in her eyes. She is known for her raspy voice and unpredictable flows and predictions allowing her to capture the ears of many people from different spectrums. You can hear a lot of these elements on her solo projects like "I Go: No Leaches Allowed(2017), Tables Turn(2018), Chemistry(2019), & her latest Beauty And The Streets(2020).
The Moral Minds brand also consist of the My Right Maybe Your Wrong Podcast coming Winter 2021 in which Appleb created as a way to create healthy discussions with her audience. She wanted her brand to be about more than music as she plans to branch out in as many fields of entertainment that help create open minds and awareness within the world. One of her favorite sayings is "its deeper than music" at the end of the day she is just painting her pictures of life through art.